Marketing & Management of Beauty Centers Class

Program

During the years of our expertise, we have witnessed many beauty businesses which were established, cost a lot of money, efforts, and time; yet were closed in a year or even less. Analyzing this phenomenon wasn’t as difficult as someone could imagine, the key is in properly & scientifically managing the business towards success. This class will show you the way towards success with examples from real life beauty businesses. We’ll discuss all the aspects of the beauty business in the market. With 38 years of experience in management & business development; the Academy Manager will walk you through this 10 sessions class towards a new vision of your project.

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MANAGEMENT

• Definition of Management

• Charisma & Leadership

• Strategy & Vision

• Planning

• Beauty Center Blue-Print

• Beauty Center Furnishing, Equipping and Servicing

• Selecting the right caliber

• Training your employees

MARKETING

• Summary on Beauty Center Marketing tools

• Business Planning

• Digital Marketing

• Beauty Center Positioning

• Salon Management software and Applications

• Theory and Practice

• Salon Sell out (Services and Products)

• Salon Displayers

• Team Sales Skills

• CRM

• Loyalty

• Database building

• Customer Personalization

• Customer Communication

• Customer Rewarding

• Customer Service

STOCK MANAGEMENT

• Stock Keeping & Purchasing

• Stock Consumption

• Inventory

• Replenishment

FINANCE

• Direct and Indirect costs

• Services’ Revenues

• Introducing new services increases the income

• Occupation rates and Lost income opportunities

• P&L